Content Marketing Manager

Role Overview

Coursera is looking for a strategic Content Marketing Manager to lead various content marketing initiatives related to the industries and personas we serve in Coursera’s enterprise marketing programs.

What You Will Do

Conceptualize and define content marketing assets, develop project briefs, messaging, and detailed outlines for content assets, create a wide range of content assets, and partner with product marketing, regional marketing, demand generation, customer marketing, sales, and creative to drive alignment on content topics.

Why It Might Be a Fit

The ideal candidate will have experience developing high-performing content assets tailored to specific audiences and buyers, across a range of formats, including data reports, e-books, videos, and webpages.

Requirements

• 8+ years of experience in content marketing
• Strong writer with a demonstrated history of producing a variety of content
• Experience using AI-powered tools to improve efficiency and scale content production
• Understanding of SEO/AIO/GEO content creation best practices
• Experience handling multiple projects at once and driving alignment with stakeholders across marketing disciplines, sales, and brand & creative
• Bachelor’s Degree in English, Communication, Journalism, or a related field