Product Marketing Manager

Role Overview

The Product Marketing Manager serves as the subject matter expert and primary advocate for CCM’s mortgage products, translating complex product information into clear, compelling, and actionable messaging for loan officers, borrowers, and referral partners.

What You Will Do

Develop clear positioning, messaging and value propositions for CCM mortgage products, programs and product enhancements. Create engaging content, support product launches, promote product adoption, and equip loan officers with compliant tools and resources that drive customer engagement, business growth, and market differentiation.

Why It Might Be a Fit

This role requires experience in product marketing, mortgage lending, financial services, digital marketing, social media, sales enablement, product training or a related field. The ideal candidate will have a strong understanding of mortgage products, lending terminology and the home financing process, as well as exceptional written, verbal, presentation and storytelling skills.

Requirements

• Bachelor’s degree in marketing, communications, business or a related field, or equivalent professional experience
• 5+ years of experience in product marketing, mortgage lending, financial services, digital marketing, social media, sales enablement, product training or a related field
• Experience presenting scripted and unscripted content for digital, social, webinar or live audiences
• Experience creating or contributing to short-form video, social media and digital content
• Experience developing product positioning, launch communications, training materials or sales enablement content
• Direct experience working with loan officers, mortgage sales teams or mortgage product teams, preferred
• Working knowledge of conventional, government, jumbo, non-QM, down payment assistance or specialty lending products, preferred
• Extensive knowledge of mortgage products, lending terminology and the home financing process
• Skill in simplifying technical or complex information without losing accuracy
• Exceptional written, verbal, presentation and storytelling skills
• Dynamic, confident, and engaging on-camera presentation skills to effectively communicate and deliver virtual training, product demonstrations, and business presentations to diverse audiences
• Skill in communicating with energy, clarity and credibility across a variety of platforms and audiences
• Knowledge of how to tailor content and messaging for different digital channels and social media platforms to maximize audience engagement and effectiveness
• Excellent cross-functional collaboration skills, including experience working with sales, product, operations, compliance, creative and executive stakeholders
• Ability to respond quickly to market developments and create relevant content in a fast-paced, highly regulated environment
• Attention to detail and commitment to accuracy

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401K
• Company-provided short-term disability
• Employee assistance program
• Wellness program

Tagged as: Clari