Senior CRM MarTech Associate/ CRM MarTech Manager

Role Overview

We are seeking a highly skilled and innovative Senior CRM MarTech Associate/ CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.

What You Will Do

Lead the MarTech function for predictions, configure and manage CDP connections, analyse customer behaviour, create retention dashboards, build and maintain audience definitions, define tracking plans, partner with Data, write API requirements, use templating/scripting, maintain documentation, and collaborate with stakeholders.

Why It Might Be a Fit

The ideal candidate will have 4-7 years of experience managing Customer Data Platforms (CDP) and CRM tools, be comfortable with a modern AI stack, have a proven track record of driving measurable improvements, and have strong SQL skills.

Requirements

• 4-7 years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high-growth environment
• Comfortable with a modern AI stack
• Proven track record of driving measurable improvements in retention, engagement, and LTV with advanced technologies
• Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs in a seasonal sporting environment
• Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self-serve analysis
• Strong understanding of sporting events, sportsbook or/ and options-trading