Senior CRM MarTech Associate/ CRM MarTech Manager

Role Overview

Join our Global CRM team as a Senior CRM MarTech Associate/ CRM MarTech Manager, reporting to the MarTech Director. Lead the MarTech function for predictions, executing segmentation and personalisation strategies.

What You Will Do

Configure and manage CDP connections, analyse customer behaviour, create retention dashboards, build audience definitions, and define tracking plans.

Why It Might Be a Fit

4-7 years of experience managing CDP and CRM tools, comfortable with AI stack, proven track record of driving improvements in retention and engagement.

Requirements

• 4-7 years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools
• Comfortable with a modern AI stack
• Strong SQL skills
• Strong understanding of sporting events, sportsbook or/ and options-trading