Head of Marketing – US Market

Role Overview

We are looking for a Head of Marketing to own and develop our US marketing function across brand, growth, performance, analytics, and team leadership. The ideal candidate will have 7+ years of marketing experience, including 3+ years leading a full marketing function with ownership of strategy, budget, team, and results.

What You Will Do

The Head of Marketing will define and strengthen Crystalia’s positioning in the US premium market, build consistent messaging and brand standards across channels and customer touchpoints, and develop a visual production pipeline for completed projects.

Why It Might Be a Fit

The ideal candidate will have experience marketing the same product or brand to both B2B and B2C audiences simultaneously, with distinct positioning, customer journeys, acquisition strategies, and funnels for each audience.

Requirements

• 7+ years of marketing experience
• 3+ years leading a full marketing function with ownership of strategy, budget, team, and results
• Direct experience owning marketing for the US market
• Experience marketing the same product or brand to both B2B and B2C audiences simultaneously
• Experience in a relevant or closely related industry
• Experience managing significant paid media budgets
• Strong full-funnel analytics experience
• Strong experience with CRM systems
• Experience leading distributed marketing teams of 8+ people
• Proven marketing and growth results supported by specific numbers and business outcomes
• English C1+, with strong written English for US-facing communication, messaging, and creative review

Benefits

• Media budget: $200K+/month
• Experience with CRM systems, including pipeline structure, workflows, lead qualification, reporting, and funnel analysis
• Experience leading distributed marketing teams of 8+ people
• Proven marketing and growth results supported by specific numbers and business outcomes
• English C1+, with strong written English for US-facing communication, messaging, and creative review