Role Overview
Custom Ink is a team of creative individuals who empower customers to create custom apparel through an innovative website and store locations. This role is part of the CRM Marketing team, helping to deliver engaging experiences that ignite a sense of belonging and connection for customers.
What You Will Do
As a CRM Marketing Coordinator, you will create and deploy email, SMS, and Direct Mail campaigns, manage CRM segments and customer profile data, and support campaign measurement by pulling reports and analyzing performance data.
Why It Might Be a Fit
This role is for detail-oriented, data-curious marketers who believe in the power of custom swag and want to make a difference in the customer experience.
Requirements
- 1–3 years of hands-on experience in CRM or data-driven marketing
- Familiarity with CRM platforms: Email Service Providers (ESPs) and Customer Data Platforms (CDPs): Klaviyo, Hubspot, and Salesforce
- Understanding of how AI can be leveraged for tasks like content generation, audience segmentation, and predictive analysis
- A basic understanding of customer segmentation, personalization, and testing methodologies
- Demonstrated ability to pull reports and analyze data to surface key insights
- Excellent communication and organizational skills, with a proactive, reliable, and detail-oriented mindset
- Hands-on experience with Canva and a foundational understanding of design principles are a strong plus
- A bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred
Benefits
- Generous Paid Time Off
- Comprehensive Health Coverage
- Employee Wellness
- Family-Friendly Benefits
- Financial Wellness
- Professional Development
To apply for this job please visit customink.wd5.myworkdayjobs.com.
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