Founding Go-to-Market Lead

About czed

czed is the AI-native operating system for educational institutions — schools, coaching centers, colleges, universities. The platform uses AI to generate structured study notes, flashcards, and practice questions; SM-2 spaced repetition to ensure students retain what they study; and an audio-to-notes pipeline that turns any teacher’s lecture into structured study material overnight.

The platform is live on Google Play Store with NEET Physics, Chemistry, and Biology packs shipped. JEE, GATE, NEET-PG, GMAT, GRE, SAT, and IELTS are in pipeline. First institutional pilot confirmed at KIET Ghaziabad — a 10,000-student NAAC-accredited engineering college, AKTU-affiliated.

About the Role

You will own institutional Go-to-Market end-to-end as the founding GTM hire. czed has shipped product and built institution rails, but it doesn’t have a repeatable GTM motion yet. That is yours to define and run.

What You’ll Own

• Sales Motion: Outbound prospecting to schools, coaching chains, junior colleges, university departments; inbound qualification with structured discovery and demo flows; pricing and packaging testing; demoing, onboarding, and closing institutional accounts directly
• Pipeline Ownership: Building the institutional sales pipeline from zero; conversion of KIET pilot to paid contract (August 2026 target); conversion of Gyan Kunj pilot to paid contract; securing 10+ paid pilot institutions across two segments by month 12
• Channel Partnerships: Conversations with edtech aggregators (Classplus, Teachmint, regional coaching networks); AKTU’s 700+ college network expansion path; strategic partnerships with smart-board OEMs
• Sales Team Building: Hiring and operating cadence for first 2-3 sales reps post-Series A; CRM management, weekly pipeline review, named conversion benchmarks; sales playbook documentation

Required Experience

• 3-5+ years in B2B SaaS sales — edtech preferred (Classplus, LEAD School, Next Education, Teachmint, Toddle, Aakash, BYJU’s Tuition Centre, PhysicsWallah Vidyapeeth, Vedantu, or comparable)
• Documented closing track record — you’ve personally closed institutional deals worth ₹50K+ ACV
• Comfortable selling to non-technical buyers — institute owners, coaching directors, principals, HODs, training-chain operators
• Hindi and English fluency mandatory
• Founding-team mindset — comfortable with ambiguity, ready to own outcomes end-to-end

What We Offer

• Compensation: ₹70K/month base + commission (10% resets annually) + meaningful equity (4-year vest, 1-year cliff)
• Equity: 1-3% with 4-year vest, 1-year cliff — meaningful upside as czed scales
• Salary: ₹70K/month base + tiered commission on revenue closed: 8-10% on sales closed personally, resets annually
• Direct reporting to founder — no middle layer, full strategic visibility
• Real ownership — first GTM hire defines the motion, builds the playbook, leads the team
• Real impact — czed’s institutional product reaches students in a category being rebuilt for the next decade

Process

• 30-min intro call with founder
• Round 2 with founder
• Drafting the initial sales playbook
• Decision based on trial outcomes and cultural fit
• Standard NDA + IP assignment before trial; full employment + equity agreement post-trial

How to Apply

Apply via LinkedIn or directly: [email protected]

In your application, include:

• Your largest single deal closed (₹ value, institution, sales cycle length)
• Your cumulative ARR closed across all roles
• One specific reason you’d take this role over a Vedantu / Classplus equivalent senior-IC role