Director of Growth (Recreation)

Role Overview

We’re looking for an experienced Director of Growth to build the next stage of our acquisition engine across Sawyer, TeamUp, and Dash. The role requires 10+ years of relevant experience in Growth, Demand Generation, Performance Marketing, or B2B SaaS acquisition, with a strong background in SMB SaaS experience and a record of scaling qualified lead generation severalfold.

What You Will Do

The Director of Growth will own growth strategy, planning, and investment, translating business goals into monthly lead requirements, channel plans, and investment priorities by brand. They will also build a quantitative growth model, identify constraints limiting growth, and prioritize opportunities most likely to improve results.

Why It Might Be a Fit

The ideal candidate will have a deep understanding of performance marketing, particularly in paid search, and experience managing substantial acquisition budgets and external agencies. They will also have a strong working knowledge of SEO, organic acquisition, lifecycle marketing, and emerging AI discovery channels.

Requirements

• 10+ years of relevant experience in Growth, Demand Generation, Performance Marketing, or B2B SaaS acquisition
• Significant SMB SaaS experience, with ownership of high-volume inbound acquisition and measurable growth outcomes
• Professional fitness industry experience is a nice to have, ideally marketing software or services to independent gyms, studios, or other fitness businesses
• A record of scaling qualified lead generation severalfold—ideally from hundreds or approximately 1,000 qualified leads per month into several thousand or more—while maintaining lead quality and attractive economics
• Evidence of developing productive new acquisition channels alongside improving established ones

Benefits

• Competitive salary
• Benefits including medical, dental, vision, HSA, FSA, and more!
• 401k plan with company match on your contributions
• Open PTO and a generous paid holiday schedule
• Supportive work environment with the flexibility to work where/how you want – in-office, remote, or hybrid
• Opportunities to ensure you are always learning and growing