Operations and Growth Analyst (Salesforce CRM)

Role Overview

We are looking for a Growth Operations Specialist who sits at the intersection of marketing, sales, and technology. The ideal candidate will have hands-on experience with marketing lifecycle management, lead/prospect operations, Pardot (Marketing Cloud Account Engagement), landing pages, forms, and email/newsletter campaigns and decent Salesforce CRM knowledge.

What You Will Do

You will help ensure that marketing campaigns and lead-generation programs are executed smoothly, data flows accurately between marketing and sales systems, and prospects move efficiently through the marketing and sales funnel.

Why It Might Be a Fit

The ideal candidate will have 2-3 years of experience in marketing operations, growth operations, demand generation, or a similar role, and hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement.

Requirements

• 2-3 years of experience in marketing operations, growth operations, demand generation, or a similar role
• Hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement
• Good understanding of B2B marketing lifecycle and lead management processes
• Experience working with landing pages, forms, email campaigns, newsletters, and lead nurturing
• Good understanding of Salesforce CRM and the relationship between Salesforce and Pardot
• Strong understanding of lead stages, MQL/SQL definitions, lead scoring, segmentation, and sales handoffs
• Ability to work with marketing and sales teams and translate business requirements into operational workflows
• Strong attention to detail, especially around data quality, campaign setup, tracking, and QA
• Comfortable working with marketing metrics and basic reporting/analytics

Tagged as: Salesforce