Senior Marketing Manager

Role Overview

The Senior Marketing Manager is the dedicated marketing leader for the Shadow Mountain imprint within Deseret Book Marketing. You’ll own end-to-end consumer marketing strategy for Shadow Mountain’s ∼50-title annual catalog.

What You Will Do

Develop, execute, and report on the Shadow Mountain marketing strategy annually and per publishing span (Spring/Fall).

Why It Might Be a Fit

You will be working with a team of specialists across publicity, events, social media, and advertising, and serving as the connective tissue between Shadow Mountain’s editorial vision and Deseret Book’s corporate marketing capabilities.

Requirements

• 5–7 years of progressive experience in book publishing marketing, consumer marketing, or brand management
• Demonstrated ability to develop and execute multi-channel campaigns with measurable results
• Experience managing a small team of specialists (3–5 people) with a track record of developing talent
• Strong analytical skills; comfortable with campaign ROI analysis, budget management, and data-driven decision-making
• Excellent cross-functional collaboration; able to navigate matrix reporting (corporate marketing + imprint editorial) with clarity and diplomacy
• Familiarity with book publishing workflows, seasonal catalog cycles, and trade marketing conventions
• Experience with Asana, MailChimp, social media platforms, and marketing analytics tools
• Strong written communication skills; able to write compelling marketing copy and present strategy clearly
• Familiarity with children’s, MG, YA, and/or faith-based book markets preferred

Benefits

• Dental insurance
• Vision insurance
• Equal Opportunity Employer

Tagged as: Clari, Data Analysis