Content & Growth Marketing Specialist (Social Media + Ads)

Content and Growth Marketing Specialist (Social Media + Ads) at Grupo Dexter, creating and executing content for social media, managing social media, designing and optimizing ads campaigns, analyzing metrics and proposing improvements, and collaborating on digital marketing strategy focused on growth.

Requirements

• Create, plan and execute content for social media (Instagram, LinkedIn, TikTok, etc.) aligned with the brand strategy
• Manage and dynamize social media: publications, comments, messages and community
• Design and optimize campaigns on Meta Ads (Facebook/Instagram) and Google Ads
• Analyze metrics and results (engagement, conversions, CPL, ROI…) and propose continuous improvements
• Collaborate on digital marketing strategy focused on growth
• Create persuasive copies for ads, social media and landing pages
• Detect trends and opportunities for content and campaigns
• Coordinate with the design, sales or other departments
• Test creativities, audiences and strategies (A/B testing)
• Manage the editorial and campaign calendar
• Previous experience in digital marketing, especially in content creation, social media management and paid campaigns
• Practical knowledge of Meta Ads (Facebook/Instagram) and Google Ads
• Ability to create attractive content (copies, creative ideas, visual focus)
• Experience in analyzing metrics and optimizing campaigns based on data
• Good writing and communication skills
• Proactive, organized and detail-oriented profile
• Ability to manage multiple tasks and projects simultaneously
• Interest in digital trends and the social media environment
• Experience with tools like Google Analytics, Business Manager, content planning tools, etc. is valued

Benefits

• Join the leading company in the sector of Financing with Private Capital and in constant growth
• Excellent work environment
• Promotion and possibilities for professional development