CRM Manager

Role Overview

Lead the delivery of audience-led CRM and email marketing programmes across Walt Disney World, Disneyland Paris and Disney Cruise Line throughout the UK & Ireland and wider EMEA markets.

What You Will Do

Develop and execute CRM strategies that drive engagement, guest lifetime value and commercial performance through best-in-class customer communications.

Why It Might Be a Fit

You’ll join a team grounded in Disney values, acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community.

Requirements

• Demonstrated experience managing CRM or email marketing programmes using Salesforce Marketing Cloud or a comparable enterprise email platform.
• Advanced knowledge of CRM campaign management, customer journeys, audience segmentation and lifecycle marketing.
• Expertise in Salesforce Marketing Cloud tools, including Content Builder, Journey Builder, Automation Studio, A/B testing and dynamic content capabilities.
• Experience building and quality-assuring HTML email communications.
• Strong analytical skills with the ability to translate customer and campaign data into actionable insights and recommendations.
• Experience defining KPIs, analysing performance and driving continuous optimisation through testing frameworks.
• Excellent project management skills, including experience using Jira or similar workflow management tools.
• Strong stakeholder management skills with the ability to collaborate across international teams, agencies and senior leadership groups.
• Knowledge of GDPR, data privacy principles and responsible customer data management.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to balance strategic thinking with hands-on campaign execution.
• Bachelor’s degree in Marketing, Business, Technology or a related discipline, or equivalent professional experience.

Benefits

• 25 days annual leave
• Private medical insurance & dental care
• Complimentary admission to eligible Disney Theme Parks
• Access to a wide range of Disney discounts on Disney merchandise, Disney Food & Beverage, Disney Resort Hotels, Disney Cruise Line, Adventures by Disney, National Geographic Expeditions, and more.
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.

Tagged as: Data Analysis, Project Management, Salesforce