Role Overview
The Senior Data Analyst – Customer Insight & Performance owns the operating rhythm of the Customer Intelligence team, translating data into actionable insights for the business. The role is responsible for weekly performance reporting, data and insights relationship, and forecasting support.
What You Will Do
The Senior Data Analyst will maintain a standing analytical view of subscriber behavior, produce weekly performance reporting, flag material shifts in cohort behavior, and act as the primary client of the central Data and Insights team.
Why It Might Be a Fit
The ideal candidate will have a strong analytical background, experience in predictive modeling, cohort-based analysis, and behavioral segmentation, as well as a deep understanding of retention metrics and the ability to collaborate with senior stakeholders.
Requirements
- Minimum of 4–6 years in a data analytics, business intelligence, or performance insights role.
- Proven experience moving beyond raw data production to deliver strategic recommendations and actionable business insights.
- Hands-on experience with predictive modeling, cohort-based analysis, and behavioral segmentation.
- Strong experience working within a subscriber-led business model (e.g., SaaS, media, telecoms, or digital subscriptions).
- Deep understanding of retention metrics, including churn forecasting, cohort LTV, subscriber lifecycle stages, and acquisition channel performance.
- Experience integrating qualitative feedback (VoC programs) with quantitative behavioural datasets to resolve conflicting data trends.
- Demonstrated experience acting as a primary client or liaison to a centralized corporate Data & Insights team.
- Proven track record of drafting complex, well-defined analytical briefs to commission targeted research and projects.
- Experience distributing performance reporting and presenting insights directly to C-suite or Director-level stakeholders (e.g., Director of Customer Success, Group MD).
- Ability to operate autonomously as a peer alongside senior managers without needing direct reporting lines to them.
Benefits
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension Plan with 5% employee contribution and 3% Company contribution
- Life cover under the Pension Plan of up to 3x basic salary
- DMGT Discounts
- Subsidised canteen
- Onsite gym (Northcliffe House only)
- Onsite nurse and GP clinics (Northcliffe House only)
- Employee Assistance Programme
- Discounted dining cards
To apply for this job please visit www.dmgmedia.co.uk.

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