Marketing Manager- Duke Health Lake Norman

Role Overview

The Marketing Manager serves as the lead marketing strategist and day-to-day marketing partner for Duke Health Lake Norman, developing and executing strategic marketing plans to support market growth, service line development, patient acquisition, and brand awareness initiatives.

What You Will Do

Develop and execute integrated marketing plans, serve as the primary marketing liaison, collaborate with marketing teams, monitor market conditions, and track campaign performance.

Why It Might Be a Fit

This role requires excellent written, verbal, and presentation communication skills, ability to influence and build partnerships, and strong project management skills.

Requirements

• Bachelor’s degree in business administration, healthcare administration, marketing, communications or a related field
• Demonstrated ability to develop marketing strategies that drive business growth and patient acquisition
• Excellent written, verbal, and presentation communication skills
• Ability to influence and build partnerships across clinical, operational, and executive leadership teams
• Strong project management, organizational, and prioritization skills
• Experience interpreting market research, campaign analytics, and performance data
• Collaborative mindset with the ability to work effectively in a highly matrixed environment
• Knowledge of healthcare industry trends, physician referral dynamics, and competitive market analysis