Email Marketing Specialist

Email Marketing Specialist role involves developing and executing email and SMS marketing strategies to enhance customer engagement, drive revenue growth, and support marketing efforts for our eCommerce, marketplace, and retail business.

Requirements

• Developing strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives.
• Create and manage subscription workflows for customer retention, reactivation, and churn reduction.
• Work cross-functionally with development, design, data/analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications).
• Manage customer loyalty and referral programs.
• Oversee list building, pre and post-purchase content, conversion flows, and abandoned cart/session flows.
• Maintain marketing calendars for promotions, product launches, and events.
• Collaborate with and support our omnichannel efforts in retail and on marketplaces
• Collaborate with cross-functional teams for cohesive campaign execution.
• Analyze campaign performance to optimize strategy and execution.

Benefits

• A dynamic and passionate team environment.
• Opportunity to work on world-class products and innovative brands.
• A blend of data-driven and creative approaches to resonate with customers.
• A global workforce, with team members from nine countries.
• An energetic and motivated team atmosphere
• A commitment to individual growth and expression in a collaborative setting.
• Quarterly Performance Bonus