Role Overview
The Principal, Marketing Analytics will be the architect, builder, and link between the business and the systems that serve it. The role will help the business answer where to invest, which accounts to pursue, and what drives revenue.
What You Will Do
The Principal, Marketing Analytics will meet with business leaders to understand their problems and decisions, turn them into analyses, recommended actions, and clear requirements for systems and data. The role will also build business cases, design data models, and pipelines, and measure the full customer path from first touch to closed deal.
Why It Might Be a Fit
The Principal, Marketing Analytics will partner with Marketing, Sales, Revenue Operations, Finance, and Data teams, and mentor senior analysts and engineers. The role will require a consultative style, funnel economics and performance modeling experience, and proficiency in presentation skills.
Requirements
- Bachelor’s degree or equivalent in a quantitative or technical field
- 10+ years in marketing or GTM analytics at a B2B company
- Experience designing data and analytics architecture
- Experience building business cases
- Funnel economics and performance modeling experience
- Experience with account-based strategy, motions, and frameworks
- Proficient presentation skills
- Extensive SQL and dbt experience
- Python or R skills
- Hands-on experience with attribution, incrementality testing, and/or marketing mix modeling
- Knowledge of machine learning models
- Experience mentoring and developing others
Benefits
- Base salary
- Stock program
- Company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings
- Health coverage for you and your family
- Flexible locations and schedules
- Generous number of vacation days each year
- Increase your impact – We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
To apply for this job please visit jobs.elastic.co.
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