Director, Franchise Marketing Analytics

Role Overview

Lead marketing analytics strategy for EA Entertainment, guiding investment decisions across global franchises. Shape how data informs growth, engagement, and retention by delivering clear insights to senior leaders and building scalable measurement frameworks.

What You Will Do

Lead marketing analytics strategy across multiple EA Entertainment franchises, partner with other insights teams, guide experimentation strategy and measurement frameworks, and oversee application of MMM, incrementality, and attribution methodologies.

Why It Might Be a Fit

10+ years experience in marketing analytics, data science, or related field, experience leading analytics teams, proficiency influencing VP-level stakeholders, and proficiency applying marketing measurement methods.

Requirements

• 10+ years experience in marketing analytics, data science, or related field
• Experience leading analytics teams supporting global products or services
• Proficiency influencing VP-level stakeholders with data-driven recommendations
• Proficiency applying marketing measurement methods (MMM, incrementality, LTV)
• Experience developing team capability across analytics and stakeholder engagement
• Proficiency in SQL and Python or R
• Experience with data visualization tools (e.g., Tableau, Power BI)
• Bachelor’s degree in a quantitative field or equivalent experience

Benefits

• Paid time off (3 weeks per year to start)
• 80 hours per year of sick time
• 16 paid company holidays per year
• 10 weeks paid time off to bond with baby
• Medical/dental/vision insurance
• Life insurance
• Disability insurance
• 401(k)
• Vacation (3 weeks per year to start)
• 10 days per year of sick time
• Paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child
• Extended health/dental/vision coverage
• Life insurance
• Disability insurance
• Retirement plan