Consumer Marketing Manager

Role Overview

Join our Consumer Marketing Team and develop skills to engage with consumers and patients in Germany. We’re looking for a Consumer Marketing Manager who combines strategic thinking with a practical mindset. You’ll design and implement consumer-oriented initiatives to ensure relevance and promote consumer engagement.

What You Will Do

Bring the Consumer Plan to life, monitor performance, and optimize campaigns using data and insights. Develop content-driven campaigns, rethink patient interactions, and orchestrate consumer messaging. Develop creative platforms, social media ecosystems, and partnerships to connect emotionally and intellectually with consumers.

Why It Might Be a Fit

You’ll have a great working atmosphere, design freedom, work-life balance, and further development opportunities. You’ll work in a hybrid environment with trust-based working hours and flexible working days.

Requirements

• At least 4 years of experience in consumer marketing, ideally in multinational companies
• Deep understanding of consumer behavior, insights, and segmentation
• Proven expertise in end-to-end orchestration of the consumer journey
• Excellent knowledge of digital/multi-channel marketing
• Fundamental skills in campaign measurement, optimization, and data-driven decision-making
• Proven track record of success in managing cross-functional, complex projects
• Excellent project management and stakeholder leadership skills
• Entrepreneurial mindset
• Fluent German and English skills

Benefits

• Great working atmosphere
• Design freedom
• Work-Life-Balance
• Further development opportunities
• Health & Mobility benefits (EGYM Wellpass, subsidized canteen, job ticket for €1/day, and company bike leasing)