Director, Lifecycle Marketing

Role Overview

The Director for Lifecycle Marketing leads the strategy, operating model, and performance of A&G lifecycle programs, ensuring alignment across Audience, Product, Customer Success, and Digital Ops to drive adoption, expansion, and renewal.

What You Will Do

You will lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience, own lifecycle and web KPIs, and drive pipeline progression, adoption, expansion, and renewal-support outcomes.

Why It Might Be a Fit

This role is for a lifecycle marketing leader who excels at connecting strategy to always-on execution and thrives in a complex, cross-functional environment.

Requirements

• Strong experience leading lifecycle or demand marketing teams in complex, matrixed environments
• Proven ability to translate strategy into scalable programs and consistent execution across teams and regions
• Strong commercial, martech, and measurement fluency
• Excellent stakeholder leadership and people management, with a focus on coaching and capability development

Benefits

• Numerous wellbeing initiatives
• Shared parental leave
• Study assistance
• Sabbaticals