CRO / Landing Page Optimization Specialist

Role Overview

The role is to understand what motivates users to take action and continuously improve the journey from initial interest through conversion. The ideal candidate is equally comfortable analyzing a funnel, identifying friction, developing an A/B test, optimizing messaging, reviewing behavioral data, and translating results into actionable improvements.

What You Will Do

Build and optimize landing pages designed to generate qualified leads, analyze user behavior throughout the conversion funnel, identify friction points, develop data-driven hypotheses, plan, launch, and evaluate A/B and multivariate tests, optimize headlines, messaging, calls to action, page structure, forms, layouts, and other conversion elements.

Why It Might Be a Fit

The ideal candidate is data-driven, experiment-oriented, analytical, conversion-focused, curious, commercially minded, detail-oriented, proactive, collaborative, and results-driven.

Requirements

• Professional experience in Conversion Rate Optimization, landing-page optimization, or funnel optimization
• Strong hands-on experience with lead-generation funnels
• Proven ability to improve landing-page and funnel conversion performance
• Deep understanding of what motivates users to click, engage, submit forms, and convert
• Hands-on experience designing, executing, and analyzing A/B tests
• Strong analytical and problem-solving skills
• Strong understanding of conversion psychology, user behavior, and persuasive messaging
• Ability to analyze marketing, funnel, and conversion data
• Experience identifying friction points throughout a customer journey
• Ability to clearly explain testing hypotheses, findings, and recommendations
• Professional English communication skills
• Ability to work independently in a fully remote environment

Benefits

• Competitive salary
• Health insurance
• Vision insurance
• Dental insurance
• 401(k) match
• Paid holidays
• Paid vacation time
• Flexible work schedule
• Opportunities for professional growth and development

Tagged as: Data Analysis