Director of Marketing & Communications

Role Overview

The Director of Marketing and Communications will be responsible for the overall communications and marketing strategy for Green Dot Public Schools. The position will work closely with leadership to direct internal and external communications efforts with the goals of increasing student enrollment, attracting high-quality talent, maintaining strong community ties and distinguishing Green Dot as a leader in public education.

What You Will Do

Develop and implement organization-wide and school-specific marketing strategies and campaigns to support student recruitment, enrollment growth, and student retention, in partnership with school leaders, enrollment teams, and the External Affairs department. Lead integrated recruitment campaigns across digital advertising, search, social media, email, websites, direct mail, print advertising, and community-based marketing channels to increase awareness, generate prospective-student leads, and drive enrollment.

Why It Might Be a Fit

The ideal candidate will have a minimum of five years of strategic marketing, communications, digital marketing, public relations, or related experience, with a passion for education and a belief that every child can succeed. Experience in education or the nonprofit sector is a plus; knowledge of the Los Angeles education landscape and education reform is preferred.

Requirements

• minimum of five years (8 years preferred) of strategic marketing, communications, digital marketing, public relations, or related experience
• success developing and executing integrated marketing campaigns, preferably with measurable results in lead generation, audience acquisition, customer or client conversion, or enrollment growth
• experience using marketing analytics and performance data to evaluate campaign effectiveness, inform strategy, and improve results
• bachelor’s degree or higher from an accredited college or university
• passion for education and a belief that every child can succeed
• experience managing and developing direct reports, budgets, and external vendors, freelancers, or consultants
• strong project management skills, including the ability to prioritize competing demands, manage multiple campaigns, and deliver high-quality work on deadline
• ability to build relationships and collaborate effectively with a wide range of internal and external stakeholders, including school leaders and cross-functional teams

Benefits

• Full-time employees are eligible to participate in Green Dot’s benefit plans, effective on the first of the month following their date of hire
• No-cost premium (for employee only) and low-cost premium (for entire family) HMO option via Anthem Vivity
• Medical PPO and EPO options
• Dental and vision care coverage
• Employee Assistance Program
• Life and AD&D Insurance
• Optional Term Life & AD&D Insurance
• Short- and Long-Term Disability Insurance
• Flexible Spending Accounts
• Monthly parking for Central Office-based employees
• Wellness programs and resources
• Financial planning/coaching access
• Optional non-matching 401(k) plan
• Potential for remote work opportunities
• Potential for annual performance-based compensation increases
• Potential for annual bonuses
• Potential for stipend work opportunities
• Approved family care and/or medical leave (unpaid)
• Generous paid time off for an overall work-life balance