Senior Industry Marketing Manager – National Government & Public Safety

Role Overview

As a Senior Industry Marketing Manager, you will develop, manage, and execute strategic marketing campaigns to increase revenue, develop new markets, block competition, and build community within the national government and public safety markets.

What You Will Do

Your responsibilities will include campaign planning and management, content creation, event management, project management, analytics and reporting, leveraging marketing processes and technology, customer engagement, collaborating with partners and industry influencers, and community building.

Why It Might Be a Fit

A successful Senior Industry Marketing Manager builds and maintains a strong relationship with their subject matter expert, other internal marketing divisions, sales leads, Esri customers, and professional associations.

Requirements

• 5+ years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries
• Established knowledge of marketing principles, campaign management, and process improvement
• Excellent verbal communication and writing skills for internal and external audiences
• Highly organized, self-motivated, and able to manage multiple priorities and deadlines
• Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes
• Strong decision making, problem resolution, and creative thinking skills
• Must be able to travel up to 20% during peak marketing periods

Benefits

• Medical, dental, vision insurance
• Basic and supplemental life insurance for employees (and their families)
• 401(k) and profit-sharing programs
• Minimum accrual of 80 hours of vacation leave
• Twelve paid holidays throughout the calendar year

Tagged as: Project Management