Manager, 360 Go-To-Market & Consumer Engagement

Role Overview

The Marketing Manager, Consumer Engagement, will lead and execute the full spectrum of go-to-market initiatives for Dr. Jart+ in North America.

What You Will Do

Develop and implement a comprehensive 360-degree go-to-market strategy, lead paid media strategy, design and oversee influencer marketing programs, develop content strategies, and manage PR initiatives.

Why It Might Be a Fit

The ideal candidate will have 7+ years of experience in marketing, ideally within the skincare, beauty, or FMCG sectors, and strong understanding of digital media, influencer marketing, and PR strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7+ years of experience in marketing, ideally within the skincare, beauty, or FMCG sectors
• Proven experience managing multi-channel marketing campaigns, agency relationships, and budgets
• Strong understanding of digital media, influencer marketing, and PR strategies
• Excellent communication, leadership, and project management skills
• Data-driven mindset with the ability to analyze performance metrics and adapt strategies accordingly

Tagged as: Data Analysis, Project Management