Role Overview
The Senior Marketing Automation Manager will own the marketing automation platform, data, and campaign operations that power demand generation, lifecycle, and cross-sell programs across EverPro’s Horizontal Solutions portfolio. This role will lead marketing automation platform (MAP) strategy and operations with a primary focus on Marketo and its integration with Salesforce.
What You Will Do
Responsibilities include serving as the Marketo owner and subject matter expert, leading post-migration optimization of the consolidated Salesforce and Marketo environment, designing and maintaining scalable data architecture, owning data hygiene and compliance, and managing and overseeing day-to-day marketing automation operations.
Why It Might Be a Fit
The ideal candidate will have 7+ years of experience in marketing automation, marketing operations, or marketing technology, with a strong working knowledge of Salesforce and Marketo. They will also have experience designing scalable data architecture, lead routing, and assignment logic, as well as building automation behind cross-sell and multi-product programs.
Requirements
- 7+ years of experience in marketing automation, marketing operations, or marketing technology
- B2B SaaS experience strongly preferred
- 3+ years of people leadership experience
- Deep Marketo expertise required; Marketo Certified Expert strongly preferred
- Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic)
- Strong working knowledge of Salesforce, including the Marketo-to-Salesforce sync, campaign and lead objects, and closed-loop reporting
- Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting
- Experience designing complex lead routing and assignment logic for multi-product campaigns
- Experience building the automation behind cross-sell, multi-product, or ecosystem programs across a multi-product or multi-brand portfolio is strongly preferred
- Working knowledge of email compliance and data governance standards (CAN-SPAM, TCPA, GDPR) and deliverability best practices
- Strong analytical skills with the ability to translate performance data into actionable recommendations and prioritization decisions
- Advanced familiarity with HTML/CSS; experience with Velocity scripting, webhooks, or APIs is a plus
- Excellent project management skills, including intake management, prioritization, and cross-functional stakeholder leadership
- Comfortable operating in a fast-paced, high-growth, and evolving environment
- Exceptional verbal and written communication skills
- Strong attention to detail and operational discipline
- Salesforce Administrator certification is a strong plus
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development
- Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
To apply for this job please visit evercommerce.wd1.myworkdayjobs.com.
Follow us on social media