Vice President of Growth

Role Overview

We’re hiring a Vice President, Growth to own Everyday Dose’s direct-to-consumer acquisition and retention engine. Reporting directly to the CEO, you’ll lead paid acquisition, conversion, retention and lifecycle, creative strategy, and growth analytics—and be accountable for growth and cohort health as a single result.

What You Will Do

You’ll take primary ownership of the core pillars of our DTC growth engine: Growth Strategy & DTC P&L, Paid Acquisition & Media, Conversion & Funnel Performance, Retention & Lifecycle, Creative Strategy, Measurement & Growth Analytics, and Team Leadership.

Why It Might Be a Fit

We’re looking for a leader who understands that sustainable growth isn’t simply about buying more volume. You’ll build an acquisition engine that maintains or improves cohort quality as we scale while operating within a disciplined 12-month payback ceiling.

Requirements

• 12+ years of experience in growth, performance marketing, or DTC e-commerce
• 5+ years leading multidisciplinary Growth teams at the Director level or above
• Experience personally leading a subscription consumable brand through 20%+ annual growth
• Experience at a DTC brand with $25M+ in revenue
• Deep command of cohort economics, including CAC, LTV, payback, contribution margin, and M3/M12 retention
• Experience operating under a defined payback ceiling
• Hands-on knowledge across paid social, search, TV/CTV, creator, and affiliate channels
• Experience with incrementality testing, media mix modeling, and attribution
• Strong understanding of conversion metrics beyond CPM
• Deep subscription and lifecycle expertise
• Strong creative judgment and experience building structured creative testing programs
• Data-native and comfortable working directly in the numbers
• Experience building strong in-house capabilities while holding agencies accountable to measurable outcomes
• Strong executive communication skills and the ability to clearly communicate performance, tradeoffs, and recommendations to senior leadership and investors
• A leadership style grounded in empathy, high trust, candid feedback, and high standards
• Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent experience

Benefits

• Health, Vision, and Dental Insurance
• 401K Match
• Flexible Wellness Credits
• Helpr Support for Families

Tagged as: Financial Modeling