Area Manager-Digital Marketing-Marketing Analytics

Role Overview

We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios. The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.

What You Will Do

Support tactical & strategic analytics initiatives for US based banks’ team in Marketing / Product / Financial Domain. Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX.

Why It Might Be a Fit

This is a high-impact opportunity to shape marketing strategies in the banking domain while working with advanced tools and a global client.

Requirements

• Marketing Analytics & Banking domain expertise
• Power BI (mandatory) – dashboarding & visualization
• SQL & Python (must-have) – data extraction & advanced analytics
• Alteryx (good to have) – workflow automation & ETL