CRM Manager

Role Overview

The CRM Manager will contribute across the full CRM marketing lifecycle, working collaboratively across Marketing and with key partners to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.

What You Will Do

Responsibilities include driving product, contact, and creative strategies, managing and executing the marketing campaign process, audience segmentation, QA of touchpoints, campaign build and deployment, designing and implementing A/B and multivariate tests, optimizing lifecycle CRM campaigns, and collaborating with internal stakeholders and partners.

Why It Might Be a Fit

The ideal candidate will have a strong CRM background, a passion for innovation and solving difficult challenges, and the ability to work independently and as a team player.

Requirements

• Bachelor’s degree
• at least 4 years of CRM Marketing or Marketing Automation related work experience
• Technical and production responsibilities across Adobe platform (AEP, AJO, CJA), Email Service Providers (Epsilon PCM preferred), Personalization Tools, (Movable Ink preferred), SMS Platforms (Attentive preferred)
• HTML editing and working knowledge required to be able to make edits to templates
• Deep understanding of channel KPIs, A/B testing, metrics, and reporting
• Proficiency in Photoshop