CRM Manager

Role Overview

As a CRM Manager at Expedia Group, you will apply customer relationship management, customer data platform, and data integration capabilities to solve complex business issues and opportunities. You will operate largely independently and mentor more junior colleagues. You will demonstrate a comprehensive understanding of customer data, audience segmentation, activation, and engagement use cases to support communication plans and strategies.

What You Will Do

You will consistently apply and sometimes enhance customer relationship management, customer data platform, and data integration capabilities, principles, and playbooks to solve complex business issues and opportunities. You will develop ability to define how to leverage customer data, audience insights, platform capabilities, and performance metrics to inform strategy and improve customer engagement.

Why It Might Be a Fit

You will play a key part in defining and supporting CRM data and customer engagement solutions across Expedia Group’s brands. You will understand relevant complex software program(s) and platforms, including Salesforce Data Cloud and Salesforce Marketing Cloud. You will demonstrate competence in technical skills to design, develop, test, optimize, and maintain CRM data pipelines, integrations, and related platform solutions using relevant technologies and platforms.

Requirements

• Salesforce Data Cloud, including data streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), identity resolution, and Calculated Insights
• Salesforce Marketing Cloud and omnichannel customer data platform concepts
• ETL/ELT, data integration, and CRM data pipeline design
• SQL, data modeling, and SQL databases
• Python and Java for coding snippets, data validation, integration, and orchestration support
• AWS, cloud platforms, and DevOps or CI/CD practices
• Data architecture, analytics, data quality, and performance monitoring
• Data governance, privacy, and compliance best practices, including GDPR and CCPA
• Testing strategies, validation, troubleshooting, and support for UAT in complex data environments

Benefits

• Medical/dental/vision coverage
• Paid time off
• Employee Assistance Program
• Wellness and travel reimbursement
• Travel discounts
• International Airlines Travel Agent (IATAN) membership

Tagged as: Python, Salesforce, SQL