Marketing Automation Specialist – Marketo (12-Month Project)

Hybrid Full TimeSofia, Sofia-City, BulgariaExperian

Role Overview

The Digital Automation team within Experian Regional Marketing & Communications function is looking for a Marketing Automation Specialist to join on a 12-month fixed-term contract. This is an exciting opportunity to contribute to one of the region’s most significant marketing transformation projects.

What You Will Do

Support the Eloqua-to-Marketo migration across EMEA and APAC, manage data and marketing asset migration, ensure data quality, and partner with regional marketing teams to ensure a smooth transition and adoption.

Why It Might Be a Fit

The role requires 3+ years of experience in marketing automation, digital marketing operations, or a similar role, within an international or multi-market environment, and hands-on experience with Marketo, including campaign creation, automation workflows, asset management, data management, and platform administration.

Requirements

  • 3+ years of experience in marketing automation, digital marketing operations, or a similar role, within an international or multi-market environment
  • 2+ years of hands-on experience with Marketo, including campaign creation, automation workflows, asset management, data management, and platform administration
  • Practical experience with marketing automation implementation or migration projects
  • Previous experience migrating from Eloqua to Marketo
  • Knowledge of Marketo best practices, including campaign structure, governance, scalability, and data management
  • Experience managing email campaigns, landing pages, forms, nurture programs, segmentation, and automated journeys
  • Data literacy, with experience validating data, troubleshooting data flows, managing segmentation, and maintaining data quality
  • Working knowledge of HTML for editing and troubleshooting emails and landing pages
  • Experience creating process documentation, platform guidelines, and training materials, with the confidence to support and train marketing stakeholders
  • Fluent English
  • Experience working with international teams across multiple time zones

Benefits

  • Personal Development – career pathway for professional growth supported by learning and development programs and unlimited access to online educational training courses, learning materials and book
  • Work environment – excellent work conditions with friendly environment, recognized team spirit, and fun and quality recreation time
  • Social benefit package including life insurance, food vouchers, additional health insurance, monthly flex allowance and internet coverage, corporate discounts, marriage and childbirth / adoption allowance, Multisport card, Sharesave plan, Employee assistance program, а birthday gift and many other benefits!
  • Work-life balance – 25 days paid vacation, 1 additional day off for your birthday and extra 3 paid days for participation in Social responsibility event
  • Opportunity for Flexible working hours and Home Office

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