Performance Marketing Manager

Role Overview

The Performance Marketing lead will own Amplify’s paid acquisition agenda end to end. This person will identify the right channels and audiences, translate growth objectives into campaign plans, manage agencies and media partners, shape performance-oriented content and creative, control and optimise marketing budgets, and build a strong measurement discipline around user acquisition and conversion.

What You Will Do

Develop the paid-growth strategy across relevant channels, manage campaigns across major digital advertising platforms, build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns.

Why It Might Be a Fit

Experience in performance marketing, growth marketing or digital acquisition, with meaningful hands-on ownership of paid media budgets, managing agencies while still being close enough to the numbers to independently assess campaign quality and performance, strong understanding of acquisition funnels, audience segmentation, media buying, conversion optimisation and creative testing.

Requirements

• Approximately 5–9 years of experience in performance marketing, growth marketing or digital acquisition, with meaningful hands-on ownership of paid media budgets.
• Experience managing campaigns across major digital advertising platforms; mobile-app acquisition experience is strongly preferred.
• Demonstrated ability to manage agencies while still being close enough to the numbers to independently assess campaign quality and performance.
• Strong understanding of acquisition funnels, audience segmentation, media buying, conversion optimisation and creative testing.
• Comfort with campaign analytics, dashboards and attribution concepts. Exposure to tools such as GA4/Firebase
• Experience in a consumer-tech, fintech, financial-services, payments, lending, insurance, e-commerce or subscription-led business is preferred, but strong D2C growth experience from other sectors is also relevant.
• Bachelor’s degree required; MBA or relevant post-graduate qualification is useful but not essential.

Benefits

• Multi award-winning; World’s Best WorkplacesTM 2025 (Fortune Global Top 25), Great Place To WorkTM in 26 countries
• Equal Opportunity and Affirmative Action employer
• Disability or special need that requires accommodation, please let us know at the earliest opportunity