Integrated Campaign Operations Manager

We are seeking an Integrated Campaign Operations Manager to drive alignment across corporate and field teams, and coordinated execution through regional demand. The successful candidate will be responsible for ensuring that integrated campaigns across multiple channels are aligned, measured, and optimized. They will drive visibility of regional programs into a consolidated global performance view, with shared best practices and consistent execution standards.

Requirements

• Establish and lead a regular alignment rhythm between global campaign owners and Regional Demand Centers to ensure campaign priorities, messaging, and targets remain consistent worldwide.
• Coordinate global GTM strategy handover process to the Regional Demand Centers and partner with RDC leads to collate RDC execution plans adapted to the local market needs.
• Create a structured feedback process where regional performance and market insights inform global planning and future GTM strategies.
• Track RDC budgets to provide visibility and reporting and efficiency of marketing spend to Marketing Leadership.
• Partner with Marketing Operations and Analytics teams to ensure data consistency, and standardized taxonomy across all reporting platforms.
• Report on return on investment and attribution across all media spend and channels in monthly and quarterly summaries.
• Partner with Brand teams to coordinate the creative asset handover to regional demand centers, ensuring brand consistency.
• Collaborate with SMEs across the organization to understand the business, campaign intentions to support our overall strategy.
• Drive continuous improvement: collect regional insights, identify gaps/trends, propose optimizations to improve campaign performance across regions.
• Understanding development and execution process of integrated marketing campaigns
• Experience across all media types (Display, Search, Social, Programmatic, Syndication, CTV, etc.)
• Experience utilizing advanced media attribution and modeling insights in to optimize media investments.
• Broad understanding of back-end AdTech include tagging, tracking and data flows.
• Ability to quickly assess data and develop/deploy an action plan.
• BA in Business, Marketing, or related field.
• 10+ years of B2B media experience, with a proven record of achievement and impact in a global role.
• Ability to extract and present complex data and media insights effectively – both verbally and visually.
• Background in digital media planning, consulting, agency experience in Display, Paid Social, Paid Search, SEO, Programmatic, CTV, etc.
• Experience or familiarity with tools such as Tableau, Marketo, 6sense, and others.

Benefits

• Medical, dental, and vision insurance
• 401(k) plan with company match
• Flexible spending accounts
• Disability insurance
• Life insurance
• Employee assistance program
• Paid time off
• Holidays