Freelance CRM & Marketing Automation Specialist

Role Overview

The role involves building and optimizing automated customer flows in Bloomreach, defining and monitoring segmentation, and turning weekly newsletters in three markets. The candidate will work independently and hands-on, with direct reporting to the Head of Digital Marketing. The goal is to hand over a well-organized CRM function to the permanent CRM lead.

What You Will Do

Building and optimizing automated customer flows, defining and monitoring segmentation, turning weekly newsletters, and documenting and handing over the CRM function.

Why It Might Be a Fit

The role offers a central position in a rapidly growing company with European scale, direct reporting to the Head of Digital Marketing, and an environment where the candidate can make a real impact.

Requirements

• HBO/WO work and thinking level
• At least 5 years of experience in CRM, marketing automation, or lifecycle marketing
• Proven, hands-on experience with CDPs in production
• Experience with automated lifecycle flows and measurable results
• Experience with weekly newsletter sending on a large scale
• Knowledge of AVG/GDPR, consent management, and double opt-in in a multi-market context
• Fluent Dutch and English; German is a serious plus, French or Italian is a bonus