Lifecycle Marketing Manager

Role Overview

Felix Health is looking for a Lifecycle Marketing Manager to develop and execute activation, engagement, retention, and win-back initiatives. The role involves owning the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels.

What You Will Do

Develop and execute lifecycle marketing and transactional journeys, draft clear and persuasive copy for customer communications, and collaborate with product, design, engineering, and analytics peers.

Why It Might Be a Fit

The ideal candidate has a multi-year track-record owning lifecycle, experience with marketing automation platforms, and a thoughtful and critical thinking approach to problem-solving.

Requirements

• Multi-year track-record owning lifecycle
• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.)
• Understanding of consumer acquisition, activation, engagement, and retention strategies
• Thoughtful and critical thinker with a systematic and rigorous approach to problem-solving
• Effective communicator and copy writer
• Proven success working with cross-functional teams
• Robust analytical skillset

Benefits

• Full medical, dental, and vision benefits
• Maternity/paternity policy
• 4 weeks vacation
• Competitive compensation
• Stock option grant
• Remote work option
• Incredible culture
• Large impact at an early stage technology company
• Professional development opportunities