Application Lead, Digital Marketing and Sales

Role Overview

The Application Lead, Digital Marketing and Sales will own and develop Finnair’s digital marketing and sales application domain in alignment with Finnair’s retailing strategy and Aurinkomatkat’s strategy. The role will be responsible for the Salesforce Marketing Cloud, Sales Cloud, Revenue Cloud, and Agentforce application landscape, ensuring that the platforms enable scalable, data-driven, and personalized marketing and state-of-the-art B2B sales capabilities.

What You Will Do

The Application Lead, Digital Marketing and Sales will own and develop the application strategy and roadmap for the Digital Marketing & Sales domain in alignment with Finnair’s commercial strategy and business priorities. The role will lead prioritization of new functionalities and platform enhancements across Salesforce Marketing Cloud, Sales Cloud, Revenue Cloud, Agentforce, and other digital marketing technologies.

Why It Might Be a Fit

The role will play a key role in shaping the future of Finnair’s digital marketing and sales capabilities by translating business priorities into scalable digital solutions, driving lifecycle management and governance, and advancing AI-driven marketing and sales as part of Finnair’s broader CRM and retailing ecosystem.

Requirements

• Strong understanding of digital marketing technologies and customer engagement platforms.
• Strong Salesforce Marketing Cloud product knowledge.
• Strong Salesforce Sales Cloud product knowledge.
• Understanding of Revenue Cloud capabilities and sales process development.
• Understanding of Agentforce capabilities and AI-driven customer engagement solutions.
• Strong understanding of data management and customer data utilisation.
• Good understanding of compliance and regulatory requirements related to marketing, customer data, and digital sales.
• Experience leading product or application development in agile environments.
• Ability to balance business priorities, technology opportunities, and development capacity.
• Experience working with multiple stakeholders across business and technology functions.
• Strong communication, collaboration, and stakeholder management skills.
• Fluent written and spoken English.
• Master’s degree or equivalent relevant knowledge and experience.

Benefits

• Leisure travel benefit
• Sickness Fund insurance benefit
• Epassi (sport, culture, wellbeing, and commuting benefit)
• Gyms around the Finnair campus
• Activities organized by hobby clubs