Digital Content Marketing Specialist

Role Overview

Partner with the best in the heavy-duty industry to develop and adapt content for various channels, including email, SEO, paid media, and social media. Collaborate with stakeholders to produce content aligned to campaign goals and improve performance metrics.

What You Will Do

Plan, write, edit, and adapt content for landing pages, blog articles, email campaigns, paid ad copy, and promotional messaging. Create email copy, paid search ad copy, and on-site content. Support content updates and page optimization in Salesforce Lightning or related CMS environments.

Why It Might Be a Fit

This role requires a strong understanding of digital content best practices, HTML/CSS constraints, and SEO optimization. The ideal candidate will have experience in content development, email marketing, and paid search advertising.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 3+ years of experience in digital content marketing
• Proven track record of developing and executing successful content marketing campaigns
• Strong understanding of SEO principles and best practices
• Experience with email marketing automation tools and platforms
• Knowledge of HTML/CSS and basic web development principles
• Ability to work in a fast-paced environment and meet deadlines

Benefits

• Competitive salary
• Comprehensive benefits package
• 401(k) matching
• Paid time off
• Professional development opportunities