Director of Product Marketing, GTM

FloSports is a digital platform for underserved sports, combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses. As the Director of Product Marketing – GTM, you will own the overarching go-to-market (GTM) framework and drive initiatives for scale and automation.

Requirements

• 10+ years of experience in product marketing, growth marketing, lifecycle marketing, or a related field within sports, streaming, or subscription-based businesses
• Demonstrated expertise in GTM strategy, with a proven track record of defining and executing successful go-to-market plans
• Deep experience developing and applying messaging and positioning frameworks, including value propositions, customer segmentation, and narrative construction
• Excellent collaborator and communicator, capable of aligning stakeholders across Product, Engineering, Marketing, and cross-functional teams
• Strong data-driven mindset, with experience defining and tracking KPIs across product and marketing funnels, identifying gaps, and delivering actionable recommendations to drive growth

Benefits

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week