Head of Growth

Role Overview

Folklore is an independent digital experience agency looking for a Head of Growth to lead net-new client acquisition and expand its presence in the market.

What You Will Do

The Head of Growth will build and execute a focused net-new business strategy, create and develop qualified opportunities with prospective clients, and open doors with senior decision-makers.

Why It Might Be a Fit

The ideal candidate is a seasoned new-business professional with a strong track record of personally sourcing and closing meaningful new agency business, and experience with ABM and account-based selling.

Requirements

• Significant new-business or growth experience within an independent advertising, digital, creative, experience, technology, or integrated agency.
• A strong track record of personally sourcing and closing meaningful new agency business.
• Experience with ABM and account-based selling.
• Experience working with agency search consultants, management consultants, intermediaries, strategic partners, and referral sources.
• Strategic go-to-market experience, with the ability to turn an agency’s capabilities, market position, and client value into a differentiated commercial story and actionable growth strategy.
• Experience building or improving new-business processes and operating rhythms, not simply working within an established sales structure.
• Deep understanding of how enterprise organizations buy agency, digital, technology, creative, content, and experience services.
• Experience selling complex, multidisciplinary agency engagements.
• Strong commercial judgment, including experience with proposals, pricing, negotiation, and closing.
• Confidence engaging senior executives and C-suite leaders.
• Excellent communication, presentation, and relationship-building skills.
• Comfort working in an entrepreneurial environment where you are expected to both think strategically and execute.