Role Overview
The Senior Marketing Operations Specialist will support marketing analytics and lead routing/scoring systems, building and maintaining reporting on funnel performance, lifecycle metrics, and campaign effectiveness. The role reports directly to the Director of Marketing Operations and operates independently on both the analytics and systems side of the work.
What You Will Do
Responsibilities include building and maintaining operational reporting, partnering with BI and Data teams on dashboard development, validating reporting outputs, identifying trends and gaps through data analysis, and bringing findings directly to the Director of Marketing Operations.
Why It Might Be a Fit
The ideal candidate has hands-on marketing analytics experience, is comfortable working across Salesforce and Marketo data, and wants to build deeper systems fluency in lead routing and scoring over time.
Requirements
- 3+ years of experience in marketing operations, marketing analytics, or a related data/systems role
- Prior hands-on experience with marketing analytics or reporting tools
- Deep understanding of core marketing KPIs and what drives them
- Working knowledge of Salesforce and Marketo, or similar CRM/marketing automation platforms
- Experience with, or strong aptitude for, lead routing and scoring logic
- Comfortable working with data at the record level: profiling, cleaning, and reconciling data across systems
- Strong attention to detail and a QA mindset
- Demonstrated interest in or exposure to using AI tools to support analysis or QA work
- Strong communication and organizational skills and experience presenting to senior leadership teams
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Paid time off
- Retirement plan
- Learning budget
- Parental leave
- Wellness programs
- Visa sponsorship available
- Relocation assistance
To apply for this job please visit jobs.ashbyhq.com.
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