Role Overview
The Senior Specialist of Marketing Analytics & Planning will support strategic and day-to-day management of marketing investments across multiple channels, countries, and brands. The role will work closely with Analytics, Data Science, Finance, and Marketing to accurately report on business and channel performance, optimize marketing budgets, and provide insights to drive decision-making.
What You Will Do
The ideal candidate will enable budgeting and strategic planning processes, develop performance read-outs, and support building leadership presentations. They will also analyze channel results, provide recommendations for incremental spend, reallocation, or reduction, and identify optimization opportunities across the full funnel.
Why It Might Be a Fit
The ideal candidate is well-versed in B2C and B2B marketing programs, especially digital marketing, performance-oriented channels, and is comfortable with large-scale budgets. They will have a direct impact on optimizing a significant marketing budget and help drive long-term growth.
Requirements
- 3-5 years of relevant experience in strategic analysis, planning, and insights generation
- deep understanding of performance marketing dynamics, data analytics, and corporate finance
- excellent business acumen, communication skills, and storytelling ability
- strong scenario planning, forecasting, and financial modeling skills
- experience leveraging AI and machine learning tools to automate manual reporting workflows and scale insight generation
- advanced data skills (e.g. SQL, Python)
- experience with Lifecycle strategies including acquisition, retention, and customer cohort modeling as well as email marketing reporting
- experience managing marketing budgets in a marketplace or lead generation business model
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Paid time off
- Retirement plan
- Learning budget
- Parental leave
- Wellness programs
- Visa sponsorship
- Relocation assistance
To apply for this job please visit jobs.ashbyhq.com.
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