Brand Marketing Manager, Wine Innovation

Role Overview

As a Brand Marketing Manager, Wine Innovation for GALLO, you will help shape the future of wine by participating in the development, testing and management of new-to-world brands and products. In this highly visible role, you will drive brand-building initiatives that create meaningful business impact while ensuring brand strategies support growth, profitability, and long-term portfolio health.

What You Will Do

You will translate consumer insights, market trends, and competitive intelligence into actionable marketing strategies. You will play a key role in developing go-to-market plans and integrated marketing programs that strengthen brand equity and drive commercial results.

Why It Might Be a Fit

Success in this role requires a balance of creativity, strategic thinking, financial acumen, and brand management. You will manage multiple initiatives simultaneously, oversee marketing investments, support P&L management, and continuously evaluate performance to identify opportunities for optimization.

Requirements

• Master’s degree plus 3 years of brand marketing or new brand development experience
• Bachelor’s degree plus 5 years of brand marketing or new brand development experience
• Brand Management Experience
• Knowledge of the retail and on-premise channels
• Experience managing multiple external agencies
• Strong analytical & financial acumen
• Ability to influence management, lead cross-functional teams, and work through others
• Ability to effectively manage competing priorities and operate with a sense of urgency
• Excellent written & verbal communication skills

Benefits

• Medical and dental coverage
• 401k plans
• Profit sharing
• Pet insurance
• Company holidays
• Access to an employee wine shop