Sr. Information Architect, Global Web Marketing

Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Job Description

Job Title:  Sr. Information Architect, Global Web

Location: Remote, US

Summary:

The Sr. Information Architect, Global Web will manage information architecture and experience architecture for the Genesys.com website. Our ideal candidate has deep experience creating customer-centric enterprise websites — transforming buyer journeys to generate more traffic, conversion, and engagement. With a background in qualitative and quantitative research and web content design strategy, they excel at translating business goals and customer insights into breakthrough digital experiences.  Working with stakeholder and content creators across the company, they’ll drive strategies to personalize top pages and offers delivering the right content to the right persona at the right time. Through continuous research and testing, they will evolve our ecosystem of web templates, navigation, and digital journeys to deliver more performance and a better customer experience. This role focuses on the intersection of web content design, strategy, research, systems and not web copywriting.

Key Responsibilities:

• Lead IA and content design strategy for top website templates and pages
• Manage web information architecture and sitemap in partnership with SEO
• Craft guidelines for components and patterns in design system
• Drive proactive content design and IA recommendations into web roadmap
• Align navigation and site structure to GTM launches and updates
• Optimize content experiences across campaigns and DG to maximize conversion
• Analyze web data to identify and optimize hero buying journey performance
• Provide web IA and content design strategy in response to stakeholder requests
• Optimize web copy and CTAs for conversion and engagement
• Create and manage web content plans, maps, playbooks and standards
• Conduct web content design and IA audits, research and analysis
• Collaborate with web writers and stakeholders as they adapt messaging to website
• Gather requirements and align stakeholders to web content goals
• Partner with SEO to optimize site architecture for organic traffic
• Scale web content personalization across personas and journeys
• Conduct content focused user research and A/B tests
• Manage asset taxonomies and onsite search
• Provide continuous web insights and data to content and copywriting teams
• Lead workshops and share insights for web IA and content design

Requirements:

• Bachelor’s degree and 10+ years of relevant professional experience Portfolio or work samples showcasing relevant IA, content design, research and other strategic artifacts that helped drive successful outcomes
• Experienced in best-practices for UX writing human-centered web design
• Experience leading content design for modern SaaS or technology websites
• Experience optimizing website architecture for search engine optimization
• Experience driving insights from analytics, experimentation, and user research tools
• Experience with content design and UI-focused A/B testing and research studies
• Experience working in enterprise web content management systems and platforms
• Experience in crafting ADA-compliant websites and inclusive content designs
• Excited about strategic web content role requiring almost no web copywriting
• Systems builder with strong program, project, and product management skills
• Cross-functional and collaborative growth mindset
• Beautiful and powerful presentation skills

Are you excited to use your background in UX, research, and web content design in a data-driven role for a customer-obsessed company? Have a true passion for scaling experience architecture for enterprise websites? Considered an expert at analyzing card sort data, documenting content models, or cleaning up taxonomies? Let’s talk about your future at Genesys, working on the future of Genesys.com!

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$90,600.00 – $177,800.00

Benefits:

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments

More details about our company benefits can be found at the following link: https://mygenesysbenefits.com

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to [email protected]. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

Tagged as: Marketing, Web Marketing