CRM Manager / Lifecycle & Retention (Klaviyo)

Role Overview

The CRM Manager is responsible for managing the relationship with hundreds of thousands of customers worldwide, building customer life paths, and implementing a loyalty program to increase re-purchase rates. They will work closely with various teams to achieve this goal.

What You Will Do

Define and deploy the CRM and lifecycle strategy, segment and enrich the customer base, pilot the loyalty program, ensure technical quality of the CRM, build CRM reporting, and test continuously.

Why It Might Be a Fit

The ideal candidate will have 3-5 years of experience in CRM/marketing automation, operational mastery of Klaviyo, and a good understanding of the Shopify ecosystem. They should be at ease with data, have a content sense, and technical rigor.

Requirements

• 3-5 years of experience in CRM/marketing automation in a DTC brand or e-commerce
• Operational mastery of Klaviyo (or equivalent platform with the ability to switch quickly)
• Good understanding of the Shopify ecosystem
• At ease with data: segmentation, cohort reading, dashboard construction
• Content sense: ability to write and brief just messages in the GONG tone, in French and in English
• Technical rigor: integrations, deliverability, GDPR, tests
• Real autonomy: the position starts without a Head of Growth in place, it must be able to hold a perimeter alone and report in writing
• Practical or true appetite for our water sports, and market culture of outdoor / water sports