Senior Marketing Technology Product Specialist

Senior Marketing Technology Product Specialist responsible for enhancing, integrating, supporting and configuring marketing and advertising technology platforms to drive adoption, enable marketing growth, ensure accurate campaign reporting, and optimize advertising spend.

Requirements

• Administer, maintain, and enhance marketing and advertising technology platforms to support business growth and ensure compliance with business and regulatory requirements.
• Integrate and manage data across MarTech and AdTech systems, including Customer Data Platforms (CDPs), Data Management Platforms (DMPs), Customer Relationship Management (CRM) systems, and programmatic platforms, ensuring accurate activation and attribution of customer data.
• Execute complex data and content integrations for marketing channels using APIs, Python, SQL, and related tools to ensure end-to-end audience and content workflows, processes, and data pipelines are configured to improve efficiency and effectiveness of marketing campaigns and operations.
• Collaborate with engineering and business teams to define, document, and implement system enhancements and integrations.
• Partners with media and analytics teams for audience targeting and campaign optimization.
• Manage vendor relationships to maximize value from technology platforms and support campaign activation and reporting needs.
• Research industry trends and privacy regulations, communicating their impact on marketing capabilities.
• Drive data governance and consistency in campaign measurement and tagging by establishing and enforcing best practices.
• Lead cross-functional projects to support technology adoption and marketing success.

Benefits

• Medical, dental, vision, and life insurance plans
• 6 free sessions each year with a licensed therapist
• 18 paid time off (PTO) days annually
• 6 company holidays per year
• 6% company contribution to a 401(k) Retirement Savings Plan
• Employee discounts
• Tuition reimbursement
• Student loan refinancing
• Financial counseling, education, and tools
• Maternity support programs
• Nursing benefits
• Up to 14 weeks paid leave for birth parents
• Up to 4 weeks paid leave for non-birth parents