Data Analytics & Insights Manager (Omnichannel)

The Data Analytics & Insights Manager will spearhead measurement and analytics processes for Omnichannel Marketing initiatives, focusing on data quality, building a unified HCP master view, and generating actionable insights to inform and optimize omnichannel execution.

Requirements

• Develop and maintain a unified HCP master data view by consolidating data from various sources.
• Define lead/lag KPIs, evaluate channel and content performance, and analyze stakeholder behavior.
• Design real-time, data-driven dashboards using business intelligence tools to track campaign and initiative performance.
• Build and execute short- and long-term measurement plans for campaigns, assessing channel ROI and recommending enhancements.
• Optimize campaign design and execution through data-driven insights, running A/B tests, scenario analyses, and predictive modeling.
• Analyze CX metrics, survey results, and HCP feedback, while tracking content effectiveness.
• Provide actionable insights across local and regional stakeholders to improve campaign and content effectiveness and optimize channel strategies.
• Collaborate with the Centers of Excellence to adopt advanced data science techniques and establish OC analytics best practices globally.
• Integrate omnichannel analytics with broader commercial analytics to deliver a unified view of execution and stakeholder experience.

Tagged as: Data Analysis