Director, Market Intelligence

Role Overview

The Director, Market Intelligence will partner with marketers to recommend, plan, and execute market research to gain a deeper understanding of customers’ attitudes, beliefs, and motivations. The Director will synthesize research studies, collaborate with analytics counterparts, and provide a concise narrative of opportunities to influence marketers to act.

What You Will Do

The Director will work directly with marketers to recommend and scope market research, leveraging AI tools to accelerate study design, discussion guide development, and demand study planning. The Director will also manage ongoing market research projects, communicate core market research findings, and synthesize across multiple findings to develop brand opportunities.

Why It Might Be a Fit

The Director will lead AI-assisted vendor evaluation and proposal scoring, drive customer journey and patient pathway work, and manage market research budgets. The Director will also coach and guide Market Intelligence managers in the team on best practices in market research, cross-team collaboration, and the effective use of AI tools.

Requirements

  • Bachelor’s degree
  • Market research experience in a commercial Biopharma company
  • Methodological knowledge of and experience in relevant market research approaches and techniques
  • Proven ability to use market research results to influence decision-making and drive forward opportunities
  • Evidence of business acumen, cross-team collaboration, communication, and presentation skills
  • Demonstrated experience applying AI tools to accelerate research synthesis, study design, stakeholder communications, and insight delivery

Benefits

  • Dental insurance
  • Vision insurance
  • Comprehensive benefits program

To apply for this job please visit gsk.wd5.myworkdayjobs.com.

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