GTM Campaign & Marketing Coordinator

Role Overview

GUESS is seeking an organised, proactive and collaborative GTM Campaign & Marketing Coordinator to support the marketing and campaign side of the global go-to-market process and associated product launches.

What You Will Do

Support the planning and coordination of the marketing/creative side of the seasonal GTM calendar, act as the day-to-day coordination point across Commercial & Buying, Integrated Marketing, Content & Creative, PR, Social, e-commerce and CRM for GTM-related deliverables, and coordinate GTM meetings on the marketing side.

Why It Might Be a Fit

This role requires strong coordination skills, creative/commercial awareness and the ability to keep internal stakeholders moving in step with the wider GTM process.

Requirements

• 3–5 years’ experience in fashion/lifestyle, retail or consumer goods marketing, ideally with campaign or GTM coordination exposure
• Understanding of the campaign lifecycle from brief to launch, phasing multiple product launches at once
• Excellent project coordination skills, comfortable managing multiple creative stakeholders and timelines
• Proactive relationship builder, confident gathering information across cross-functional disciplines
• Confident communicator, able to translate creative/marketing detail into clear GTM updates
• Strong attention to detail combined with commercial sense and brand awareness
• Collaborative, pragmatic and solutions-oriented with a strong sense of ownership
• Excellent organisational and follow-up skills
• Advanced Excel and PowerPoint skills; experience with AI-powered project management tools is a plus
• Fluent English; Italian or additional languages are an advantage

Benefits

• An International, fresh and dynamic working environment
• Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
• Arts, sports and social events outside the office, thanks to our Guess Fun activities!
• Training & Development platform and paths
• Discount on our products both online and in stores