CRM Manager

Role Overview

We have an exciting opportunity for a CRM Manager to join our CRM & Digital personalisation team here at Harrods. You will be responsible for the strategic planning and successful execution of a robust CRM publishing schedule that includes newsletters, brand media and marketing communications. This is a 6-month fixed position with the possibility of going permanent.

What You Will Do

The CRM Manager will lead and execute the BAU roadmap to optimise core newsletters that are personalised and relevant, lead on AB and control testing to prove incrementality whilst supporting customer marketing objectives. You will communicate the strategic vision, project progress and performance to key stakeholders, consult with key stakeholders across the business on projects that require CRM automation support, and identify operational efficiencies working closely with our IT teams and system providers.

Why It Might Be a Fit

The ideal candidate will be a strategic, creative and commercial thinker, playing a key role in shaping and developing a Next Best Action strategy together with our Data Science team with a focus on maximising customer engagement, conversion and LTV through relevance of messaging, channel and timing. You will have a good understanding of ESPs and Google Analytics, experience in campaign execution and segmentation, and previous experience owning or supporting with a strategy for a CRM Channel. In return, you’ll benefit from a competitive salary and an excellent benefits package including a company pension, flexible working, 25 days’ holiday and your birthday off, up to 33% in-store discount and a travel season ticket loan.

Requirements

• Good understanding of ESPs and Google Analytics – SAP or similar is desirable
• Excellent communication and organisation skills to confidently lead discussions with internal and external stakeholders
• Experience in campaign execution and segmentation
• Previous experience owning or supporting with a strategy for a CRM Channel
• Be able to prioritise and multitask in an everchanging fast paced environment

Benefits

• Company pension
• Flexible working
• 25 days’ holiday and your birthday off
• Up to 33% in-store discount
• Travel season ticket loan

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