At Blacksmith, we provide cloud infra to help companies run their CI (GitHub Actions) substantially faster and cheaper. Our mission is to build a CI cloud.

Requirements

Translate complex technical features into clear customer value.
Build collateral (case studies, decks, one-pagers) that help prospects and customers understand why they should choose Blacksmith.
Drive customer education through docs, email campaigns, and onboarding guides.

Define and track core growth metrics: weekly inbound leads, pipeline created, and conversion rates.
Build repeatable demand channels beyond launches (ads, content distribution, email campaigns, partnerships).
Experiment with paid acquisition and measure ROI rigorously.
Carry forward a high bar for quality, creativity, and personality in our brand.

Own social presence (X, LinkedIn) and ensure consistency with our voice.
Drive thought leadership: blogs, podcasts, PR placements, and founder amplification.
Create compelling customer stories, launch videos, and product announcements.
Run high-ROI events and conferences with a tighter filter on spend vs. return.

Build relationships with influencers, creators, and ecosystem partners where it makes sense.
Collaborate with design and creative partners on swag, landing pages, and experiences.
Build and lead a small but high-leverage marketing team across product marketing, events, growth, and content.

Set up clear goals, reporting, and accountability (weekly lead tracking, campaign ROI, etc.).
Partner with founders on GTM, sales, and fundraising announcements.