Integrated Marketing Director

Role Overview

HealthCentral is looking for an Integrated Marketing Director who can help shape our marketing strategy and personally execute the integrated marketing plans that bring it to life. The role is highly hands-on and requires a marketer who combines strategic thinking with day-to-day execution.

What You Will Do

The Integrated Marketing Director will develop annual and quarterly integrated marketing plans, translate business objectives into clear marketing objectives, and execute integrated campaigns across paid, owned, and earned channels.

Why It Might Be a Fit

Success requires both sound marketing judgment and the willingness to do the work needed to get campaigns and programs out the door. The organization should be able to clearly answer questions about their target audience, marketing strategy, and results.

Requirements

• 6-10+ years of experience in integrated marketing, marketing strategy, growth marketing, product marketing, demand generation, or related disciplines.
• Experience personally developing comprehensive annual and quarterly marketing plans and executing the campaigns and programs within them.
• Strong quantitative and analytical capabilities with experience developing budgets, forecasts, performance models, and ROI analyses.
• Strong understanding of marketing funnels, segmentation, channel strategy, campaign development, and performance measurement.
• Ability to turn broad business objectives into structured, executable marketing plans and manage the details required to deliver them.
• Experience working across multiple products, audiences, or business lines strongly preferred.
• Strong PowerPoint and Excel skills and comfort working directly with marketing data.
• Experience with CRM, marketing automation, analytics, and reporting platforms.
• Ability to influence and coordinate cross-functional teams without direct authority, manage competing priorities, and drive work through review, approval, and launch.
• Strong written and verbal communication skills, including the ability to present recommendations to senior leadership.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Stock options
• Flexible work arrangements
• Professional development opportunities