Demand Generation Manager II

Role Overview

The Demand Generation Manager will own the content and campaigns that fuel Healthie’s acquisition engine, working closely with the Director of User Acquisition, Lifecycle & Growth Marketer, and Partnerships Manager to ensure every demand and revenue-driving channel is fed and moving.

What You Will Do

The role involves executing 2–4 major demand generation campaigns per quarter, developing cohesive sequences across landing pages, email nurture, webinar funnels, promotional assets, and paid ad copy, and auditing and maintaining evergreen campaign workflows.

Why It Might Be a Fit

The ideal candidate will have 5–8 years of experience in B2B SaaS marketing, ideally within health tech, EHR/EMR, clinical software, or other regulated industries, and a proven track record of executing conversion-focused campaigns and full-funnel demand generation programs.

Requirements

• 5–8 years of experience in B2B SaaS marketing
• Proven track record of executing conversion-focused campaigns and full-funnel demand generation programs
• Strong structured thinker who can translate defined messaging frameworks into compelling content across formats and channels
• Experience building and executing across landing pages, email sequences, webinar funnels, paid ad copy, and promotional campaigns
• Familiar with funnel metrics and attribution concepts; experienced in supporting optimization and experimentation

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Paid holidays
• Flexible work arrangements
• E-verify participation
• HIPAA and security compliance training